Domestic traditional superstores have not come out of the dilemma, but the leading membership superstore Sam's has been "flourishing" in the Chinese market.
According to retail fair, Sam's Shanghai Jiading shop was officially opened, which is the sixth Sam's shop in Shanghai after the opening of Shanghai Putuo Zhenru shop after 7 months.
Despite the fact that the opening day was a weekday, a large number of people could not be stopped from visiting the store. At 8 a.m., when the store opened, there were many people queuing up to enter the store. At 10 a.m., the shop's fresh food area, bakery area, snack area has been crowded by the public who came to shop, and it is not an exaggeration to describe it as a sea of people.
According to public information, Sam's member shop is the world's top 500 companies Wal-Mart's high-end membership shops, the first shop in April 1983 in the United States, Oklahoma, Midwest City opened, China's first Sam's member shop on 12 August 1996 settled in Shenzhen. Currently, Sam's has opened 47 stores in China, located in 25 cities in China.
At present, Sam's shops in China to open a fire a member of the user more than 4 million, but with Sam's fire in stark contrast to the decline of the domestic traditional supermarkets.
The same superstore, why the difference is so big?
As early as November 2021, Walmart announced that the number of paid members of Sam's member shops in China exceeded 4 million, and according to the analysis of Lianshang.com, close to half of Sam's global sales TOP 10 shops are located in Beijing, Shanghai and Shenzhen, and the annual sales of Futian shop in Shenzhen exceeded 3 billion yuan, and the shop has been the champion of a single shop for 15 consecutive years.
December 8, Walmart China's official micro announcement, the future is expected to have 6 to 7 new shops opened each year, meaning that Sam will accelerate the "gold" in China.
Looking back, the pace of Sam's shop expansion has been very slow. According to "professional retail network" statistics, from 1996 to enter China and open the first shop in shenzhen to the end of 2016 this 20 years, Sam's member shop growth is only 16.
But since 2017, Sam's Club has been on the fast track in China. In the five years from 2017 to 2021, Sam's newly opened shops in China were 4, 4, 3, 5, 5, totalling 21, accounting for more than half of the total number of shops at that time.
According to retail fair, Sam's Club new shops reached 6, distributed in Shanghai, Chongqing, Nanning, Changsha, Wuxi, Beijing and other places, becoming the Walmart Sam's entry into China for 25 years, the most new shops opened in the year.
Since entering 2023, Sam's Club has continued to maintain the pace of shop openings. According to statistics, Sam has opened about 4 shops, plus the Shanghai Jiading shop opened at the end of December, Sam opened 5 new shops this year, compared with the number of 6-7 still have room to speed up.
At present, although there is no lack of competitors around Sam, but Sam still has strong competitiveness, it is understood that the average annual consumption of Sam members in Sam 13,000 yuan, the annual renewal rate is stable at more than 60%.
The reason why Sam can maintain the truth behind the fire, many industry professionals concluded that it is not to do the best, nor do the worst, but in a price range, the best quality, the most cost-effective goods.
The most representative of Sam's goods may be the Swiss roll, a creamy sandwich cake with clean ingredients and animal cream imported from Europe. But its biggest advantage is the price - a box of 16 slices, divided into the original and Earl Grey tea flavour, calculated that a piece of less than 4 yuan.
Starbucks a piece of Swiss roll price is worth Sam 8 pieces, most brand bakery Swiss roll pricing to more than 10 yuan a piece. 2019 after the launch, Sam Swiss roll with absolute advantage of cost-effective quickly became a hit, sales accounted for some shops monthly turnover of 8% -10%, annual sales had reached more than 1 billion yuan. Today, an average of 1,000 Sam's customers take away 300 boxes of Swiss rolls.
According to retail fair, the success of both Sam's and other retailers is simply a matter of making the best possible thing at the lowest possible cost and selling more of it. Ultimately, the advantage of scale is