Moon cake box costs 60 yuan
A piece of moon cake bought 30-50 yuan, what is the actual cost? A person familiar with the matter disclosed to the Beijing Business Daily reporter that the cost of the most expensive moon cake is only 11 yuan per block at cost price, and the cheaper price is only 3.5 yuan per block. According to the size of the gift box, each box is divided into 6-8 pieces. The total cost of the moon cake gift box is about 30-60 yuan. If you get mooncakes from suppliers, the cost will be lower. At the same time, the person familiar with the matter said that the total cost of mooncakes will vary according to the innovation of the packaging, the variety of fillings, and the additional gifts such as tea.
The person in charge of the hotel told the Beijing Business Daily that the hotel moon cake gift box was designed by the internal department and the production cost was about 20-50 yuan. The person in charge also revealed that if the five-star hotel in Beijing has an annual turnover of 30-40 million yuan, with a gift box of 300 yuan or more than 4,000 boxes sold in more than one month, the sales will reach 900,000. - more than 100 million yuan. Since the sales period of moon cakes is only concentrated within 60 days before the Mid-Autumn Festival, often two months of sales can greatly increase the sales of the hotel in the current quarter.
It is worth noting that companies wanting to sell more moon cakes means having a certain degree of competitiveness in the market. As a result, various moon cakes of "exotic" tastes were born this year. According to Ali statistics, there are more than 50 mooncake flavors on Tmall. The three flavors of Wuren, fresh meat and durian constitute the new mainstream of mooncakes on the Mid-Autumn Festival table this year. The taste of chocolate, fresh meat and ham is more favored by the “90s”. In addition, Maotai Wuren, glutinous rice, wine, colorful seaweed, Zhouhe duck taste, mustard fresh meat, crayfish, bird’s nest, Inner Mongolia cheese and other wonderful moon cakes have also become net red.
Chinese food industry commentator Zhu Danpeng said in an interview with Beijing Business Daily that as a traditional Chinese food, moon cakes have special emotional factors for Chinese consumers. At the same time, moon cakes are also just the products of the festival. “In addition to the reasons of low cost and high profit, due to the above factors, many street fashion brands are grafted with the moon cake industry. Simply put, the combination of Chinese and Western cultures is the collision between Chinese traditional culture and Western culture. The ultimate goal is to upgrade the new generation. The consumer’s stickiness to these brands."
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