Changed "young" RT-Mart
At the beginning of this year, after Gaoxin Retail completed the tender offer, Ali became the second largest shareholder. The direction and development of RT-Mart was very rampant at the time, and various speculations continued.
RT-Mart’s "Ren Yan" is not old, and certainly has done enough homework behind it. The cooperation with Ali also highlights this point:
1. Access new categories.
RT-Mart cooperates with “Taobao Heart Selection” to open an independent business district in the store to “meet the needs of young customers”. Taobao’s choice is based on the theme of “home, lifestyle department store, travel boutique”, and the price and quality are more in line with the needs of young consumers. This is a strong category supplement for RT-Mart.
2. "Net Red Products" landed.
In some stores, RT-Mart has set up a Tmall red product counter, and younger consumers are more likely to find resonance in the store.
3, Amoy has reached the line, delivered in one hour.
Some RT-Mart stores have opened the Amoyda service, and mobile phone Taobao orders can be delivered in one hour. Many of the friends around have used this new feature, they bought a good taste, good quality fruit, which is more easily loved by young consumers: simple, fast, and fun.
Secondly, RT-Mart selectively made a choice in the supply chain.
The supply chain determines the goods and prices and is the source of business operations. With the resources and advantages of Ali, RT-Mart made appropriate trade-offs in the supply chain.
First, the main body of cooperation is "I"
Some online and offline cooperation, after the honeymoon period, most of them have died down, and there is little deep cooperation. This is related to the magnitude of cooperation. RT-Mart’s position in physical retailing has given it more possibilities and space for cooperation; it is also related to the sincerity of cooperation. RT-Mart clearly sees this cooperation as an important opportunity. , absorb and use resources in all directions. After all, cooperation is ultimately related to "I" and has nothing to do with others.
Second, "empty cup mentality"
In the traditional retail era, retailers have mostly had a glorious past. These pasts have become less important in the new retail era, and even need to be completely put down, re-learning and re-starting like a primary school student.
For the cooperation, some retailers are obviously worried and worried. For example, will it lose its sovereignty step by step and be subject to people; for example, whether open data will bring hidden dangers; for example, the supply chain will not lose competitiveness. These concerns are unreasonable, but if you stop eating and stop, you lose the meaning of cooperation.
Third, creative learning
In the new retail era, learning is an indispensable weapon. Learning does not mean total acceptance, full acceptance, learning needs to be transformed, needs to be used for me, and requires creativity to learn something unique. This is the essence of learning.
Some companies hold a completely opposite attitude towards learning, either completely thinking about copying completely, or being timid and step by step, losing a good time to learn.
Fourth, refused to be "two landlords"
Some cooperation with the new retail banner, under the circumstance, the new retail is a blind, in the end, the traditional retailers have created a place to rent to the new model companies, the physical retailers feel safely as the second landlord, sit Receive profit. Sitting for a long time, the body has to kneel down.
When others are in the butterfly, they have to "degenerate into a butterfly."
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