January 8 news, the strategic cooperation between Qian Da Ma and Alipay was held on January 4 at the Guangzhou headquarters of Qian Da Ma.
At the meeting, the two sides formally reached a strategic cooperation and signed a letter of intent on strategic cooperation. According to the letter of intent, the two sides, based on good trust, fully integrated with the consideration of long-term development strategy, decided to promote together to deepen cooperation, complement each other's strengths, and long-term cooperation based on joint membership, small program digital business integration, service provider retail and other areas.
According to retail technology expo, With the deepening integration of the digital economy and the real economy, a new generation of digital technology iterative upgrading, digital has deeply penetrated into all aspects of the fresh food retail industry, making a huge change in consumer behaviour and shopping habits.
The wave of digitalisation is surging, how to grasp the first opportunity of digital transformation has become the key to the high-quality development of fresh food enterprises and even the industry. According to retail technology expo, Qian Dama grabbed the layout and began to build a digital and information management system, which was formally upgraded to a water-run project in 2020, while continuing to increase investment in digital construction. Up to now, Qian Dama has completed the development of more than 50 sets of business systems and continues to improve the construction of the company's digital system. Digital capabilities have become a solid backing for Qian Dama's layout of more than 30 cities and 3,000 shops nationwide, supporting the orderly and efficient operation of its business.
For example, on the marketing side, QianDaMa focuses more on the refined operation of users, carries out in-depth user insights, establishes a system for labelling the value of QianDaMa users, and connects online and offline omni-channel data through the scientific decision-making of digitisation, so that it can ultimately accurately convey value information to users and accurately occupy the purchasing minds of consumers.
To achieve steady and sustainable development, it is even more necessary to be supported and guaranteed by digital capabilities. Alipay, as the premier digital payment open platform and digital interconnection open platform, has a broad user base and comprehensive ecological layout. According to retail technology expo, QianDaMa and Alipay will further leverage their respective strengths, deepen cooperation in the fresh food sector, cover online, in-store, private domain and other omni-channel operations, and focus on commodities, membership, operations and other aspects, to further enhance the overall operational efficiency, reduce operational costs, achieve the future market expansion strategy of both parties, and jointly create greater business value.
Source：零售网