For Jinhua people, Sipailou Market is both a gathering place of fireworks and a synonym for a good life, and on 8th March, Mingkanghui Fresh Market was officially stationed in Sipailou Market, which means that Mingkanghui and Jinhua Market Development Group have joined hands to create a new type of retail business.
It is learnt that the east part of Jinhua City is the hinterland of the authentic Jinhua Old Town, and Sipailou is the most prosperous part of this hinterland. Since the beginning of the last century, it has brought together many shops, craftsmen and citizens, with shops standing in a row and traffic flowing.At the end of the 70's and the beginning of the 80's, Sipailou Market was gradually formed, with a business area of nearly 2500m2, with more than 40 stalls, dealing with vegetables, soy products, meat, poultry, eggs, aquatic products and other dozens of categories.
Mingkanghui Fresh Market Jinhua Sipailou Store is located in such a "long-established" vegetable market. According to retail trade fair, the shop covers an area of about 500 square metres, and from the entrance, the overall decoration is simple, clear and energetic. The shop is mainly divided into fruits and vegetables, aquatic products, fresh meat, bakery, cooked food, rice, noodles, grain and oil, frozen food, wine and beverages, and other areas, open shelves are neatly placed with all kinds of goods. Some customers are still strolling around with full shopping carts. Unlike other stalls in the Four Palaces Market, the Mingkanghui Fresh Market Store contains more than 1,300 products including fresh food, miscellaneous food, cooked food, bakery, dry seasoning, etc., of which more than 80% of the fresh products come from the seasonal origin of high-quality agricultural products across the country, such as selenium-enriched eggs without antibiotic in Jianshi of Hubei Province, Korla pears in Xinjiang Province, Xiangfei and Ruixue apples in Chengcheng of Shaanxi Province, special vegetables in Yunnan Province and Guangdong Province, beach goat in Ningxia Province, and the Anji Superior Products of the province. A large number of "rural revitalisation" speciality agricultural products are available for the public to buy, such as bamboo forest chicken and Tianmu Mountain small aromatic potatoes. According to reports, the Mingkanghui rural revitalisation selection team through the reduction of intermediate links, reduce the logistics of multi-layer links, loss, transaction costs, to provide the people of Jinhua with more good quality and low cost source of good goods, so that "quality of life more money".
According to retail trade fair, the smooth landing of the Mingkanghui Fresh Market in Sipalou Market is the result of deep mutual trust and tacit cooperation between Mingkanghui and Jinhua Market Development Group. It is a win-win situation between a private enterprise and a state-owned group, as well as a deep integration of new retail and traditional farmers' markets.
Jinhua Market Development Group, deputy secretary of the party committee, general manager Pan Wenwu said, market development group is Jinhua City, the main force of people's livelihood services, Mingkang Hui and Hailiang Group is Zhejiang and even the country's outstanding private enterprises, the two sides have the same development concepts complement each other's strengths, the strong combination is expected to create a model of state-owned enterprises and private enterprises cooperation. We hope that through this cooperation opportunity, both parties will give full play to their respective advantages, business to "market-oriented thinking" as the guide to serve the majority of consumers in Jinhua, the industrial end of the continuous exploration, in-depth integration, to take the lead, to establish a deep, all-rounded cooperation, so that the cooperation of the economic and social benefits to achieve the maximum, to help the transformation of Jinhua's trade economy! Steady development.
According to retail trade fair, over the years, Mingkanghui has built 17 high-standard agricultural demonstration bases and more than 100 close-knit rural revitalisation cooperation bases across the country, and helped Hailiang Group to win the title of "National Advanced Collective in Poverty Alleviation". In the terminal market, Mingkanghui has set up nearly 500 community fresh food convenience stores and warehouse supermarkets in the Yangtze River Delta region, and more than 80% of the fresh food products are supplied directly from the source in high-quality production areas all over the country, which serves nearly 10 million offline and online consumers with high-quality and low-priced products.
Source: 职业零售网