HOME > NEWS
> Suning store cooperated with three squirrels to become its first offline cooperation channel
Suning store cooperated with three squirrels to become its first offline cooperation channel
Recently, the Suning store cooperated with three squirrels and will become the first offline cooperation channel for the three squirrels. The founder and CEO of the three squirrels, Zhang Wei, went to the Suning headquarters in Nanjing and further communicated with Bao Junwei, president of Suning Retail Group, Suning Retail Group, on the cooperation model and future cooperation goals.
It is reported that the two sides will adopt two modes of cooperation: one is the cooperation mode for distribution, and the distribution method is unified by the warehouse. Relying on Suning’s powerful logistics system, Unining Logistics will complete the distribution and deliver the last mile to home.
The other is the store-in-shop mode, where three squirrels are placed in the offline store of Suning store. This model can be used for high-speed service areas and large group CBD stores, and copied to the whole country. Brand linkage mode to achieve differentiated operations.
In terms of commodities, the three squirrels provide goods for the Suning store, avoiding the difference in price and promotion between the online and offline products. It can also produce Suning custom-made products sold by exclusive products to highlight the brand’s tonality; It is also possible to formulate corresponding price bands and specifications and packaging strategies according to the store’s customer base. The promotion will be large enough, which is of great benefit to consumers; in the end, the two will communicate regularly and thus in casual snacks. Under the trend of the fourth meal, it will better cover the consumer market.
recommend