According to retail show, domestic convenience stores are in the chain of branding continues to evolve. Whether from the point of view of market size or shop size, there is still room for growth. And from the model point of view, also in the rapid iteration, instant retail, community group purchasing, live also for the convenience store to bring a new business model. As a social and economic capillary convenience stores, the evolution of the last three years has been very fast.
Next we need to think, convenience store development tide to where? How is the market competition and evolution direction of convenience stores?
01.Convenience stores are still in the "growth period".
China's convenience store sales and scale is growing. The China Chain Store Association and KPMG jointly released the "2023 China Convenience Store Development Report", which shows that in 2022, the sales of convenience stores in China will grow from 255.6 billion yuan in 2019 to 383.4 billion yuan.
In terms of the number of shops, the number of national (branded chain) convenience store shops grew to 300,000 in 2022 from 132,000 in 2019, with overall development improving.
The head of several major branded convenience store chains, in terms of the number of corporate shops in 2022, Meiyijia, EasyJet, Kunlun Haoke ranked the top three, with 30,008, 28,006 and 20,600 shops, respectively; Japanese convenience store brands Rosen and 7-ELEVEN have 5,641 and 3,319 shops, respectively.
02.The new market trend of "sinking market and community".
In terms of market development, competition is also intensifying, and the head brand is increasing its scale.
The first trend is that chain brand convenience stores are making efforts in the sinking market.
At present, the sinking market convenience stores to the traditional husband and wife shops, such convenience stores do not have the supply chain advantage, the relative efficiency is also relatively low. And now the domestic whether foreign or local chain convenience store brands, are speeding up the tentacles to the sinking market.
According to the China City Convenience Store Development Index, Xiamen, Taiyuan, Dongguan, Changsha and Guangzhou ranked among the top five cities in terms of convenience store development index.2023, the number of urban convenience store shops to achieve a positive growth in the city accounted for 64.1% of the total number of surveyed cities, and most of the cities in the convenience store to maintain a stable development. The development trend of convenience stores towards sinking markets continues, having sunk to fourth and fifth-tier cities and county-level markets. Meanwhile, convenience stores in various cities are still focusing on deepening their regional markets.
03.Evolution towards "instant retailing and segmented consumption scenarios
As for how convenience stores evolve, we can observe from several aspects.
Firstly, instant retail such as Meituan flash shopping, "30-minute express delivery" opens a new window for convenience stores.
According to retail show, many small and medium-sized supermarkets, convenience store chains, husband and wife shops have also accelerated into the instant retail army. According to the data of Meituan platform, from January to July this year, the transaction volume of convenience stores and supermarkets on the platform increased by 54% year-on-year, of which the husband-and-wife shops increased by 110%.
Visible instant retail this "new window", to the convenience store has brought more incremental space. "Not only does it bring in traffic from online, but the unit price of consumption tends to be higher."
"Retail Business Review" observed that instant retail is a deep integration of online and offline, more offline entities to increase revenue. For small community shops, the "business" has changed.
According to retail show, convenience stores are actually becoming an information island and a front-end traffic grabber. In addition to the digital development of the front-end shops, the back-end big data analysis and processing capabilities is also the core. Connecting the digital front and back ends improves the flow of goods and efficiency. We believe that C2B must be the ultimate battlefield for convenience stores.
Source:联商网