Shop logistics, compete for suppliers, and further upgrade the new retailer
The China Retail Fair will be held soon.
To develop new retail, the logistics system is crucial. However, the physical retail industry is originally very small, and the logistics construction is a high-input project, which has discouraged many traditional retailers. Nowadays, with the acceleration of new retail cooperation with e-commerce, more entities are rushing to locate customers by quickly laying out logistics outlets by leveraging e-commerce.
On August 9, Wal-Mart announced an increase of approximately $320 million in investment in Dada-Jingdong. With this new investment, Wal-Mart will deepen its partnership with Dada-Jingdong, and its share of the company is 10%.
For Wal-Mart, the cost of self-built logistics is too high, but if the logistics system is not laid, the physical stores can not penetrate all the regional markets, and the cost of opening stores is also high. Therefore, with the capital bundling method, the existing logistics and warehouse resources of Jingdong can be used to send Wal-Mart’s goods to the range that their stores could not reach, which expands the coverage of customers, saves the cost of opening stores, and competes with other entities. The opponent is one step faster.
Not only Wal-Mart, but even Starbucks saw this. Recently, Ali and Starbucks reached a new strategic cooperation with the new retail. Starbucks will rely on the hungry distribution system and gradually launch the service. At the same time, based on the new retail distribution system centered on the store, the Starbucks “Delivery Star Chef” .
In addition to logistics, what matters more is the commodity itself.
As a physical retailer, in fact, the quality of the goods itself is the job. However, due to the emergence of fake and inferior products in the past few years, and the high cost of various types of retailers, many retailers neglect to operate, but they have turned into "two landlords". The rental days have caused many traditional retailers to lose good business capabilities, and physical store goods have experienced serious homogenization problems. Therefore, in the face of e-commerce shocks, it is difficult to resist.
In order to have more differentiated goods, the new retail format has been raging in terms of supplier competition. For example, in the case of zero-supply relationship, traditional supermarkets will encounter problems such as entrance fees and stacking fees. For low-profit physical stores, it is a long-term benefit to collect various fees, but the suppliers have Very complaining. As a representative of Ali’s new retail, Box Ma said that it does not charge any entry fees, but cancels intermediate links, improves supply chain efficiency, reduces costs, establishes information exchange with suppliers, and data sharing to ensure upstream and downstream information integration. Develop downstream supply chain systems. At the same time, Box Ma established a buyer system, the standard products gradually canceled the annual rebate system, and the products were jointly developed, hoping to make more than 50% of their own brands within three years. This has largely “taken away” a group of suppliers.
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