COFCO Coca-Cola launches high-end bottled water
The development of China's retail industry.
On August 15th, COFCO Coca-Cola Beverage Co., Ltd. (hereinafter referred to as “Zhongke Beverage”) announced in Beijing that its newly launched high-end bottled water “Zhongke·Kanzaga” was officially launched on Jingdong Mall. This is the first time online channels have been laid out after the product was launched online one month ago.
The interface news found that in the Jingdong self-operated commodity channel, Zhongke·Kacha was sold in a full-box form, each box containing 24 bottles of 500 ml water, priced at 168 yuan, and the average single bottle was 7 yuan. This is equivalent to the price of the VOSS (the high-end water brand introduced by Red Bull’s parent company Huabin Group), and the VOSS activity price of the same specification is 158 yuan per case. It’s just that the company has a box of Coca-Cola (330ml*24) at the same time. It seems that Coke giveaways will drive sales of new products. At present, Jingdong, such a box of Coca-Cola is priced at 44.8 yuan.
The China Retail Fair will be held soon.
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